MARCUS KATZ (Founder):

A college football aficionado for half a century, Katz first conceived the AAFL concept more than two decades ago. In 2003, he arranged for League’s initial capital contribution, opened the League office, and began the quest to determine whether college football fans shared his passion to make the League's concept reality.

In 1993, Katz founded Educational Loan Administration Group, which, in partnership with Union Benefit Life Insurance Company, pioneered the direct marketing of student loans to parents of college students. In its first year of operation, the company became the nation's second largest provider of student loans to parents. In 1996 the bulk of ELA's assets were sold to American Express. Katz, immediately reestablished ELA as a top-five provider of parental educational loans. In 1998, the company was sold to UICI, a Dallas based insurance company listed on the NY Stock Exchange.

In 2001, Katz co-founded a new family owned student loan business, which by 2006, became the nation's 9th largest holder of federally insured collegiate loans. Katz sold his interest in this business in July 2006 and has since devoted his time to the development of the League.

KEENAN DAVIS:

Davis joined the AAFL in June 2006. He spent the last seven years prior with the National Football League (NFL) in public relations, communications, governmental affairs, football operations and player personnel. While at the NFL, he served on the eleven-member Diversity Council, was selected as a participant in the NFL inaugural Leadership Series and was a valued mentor in the NFL Internship Program.

In his ten-year career as a sports business professional, Davis worked at the Athletic Department at his alma mater, Louisiana State University (LSU), the Chicago Bulls (NBA) and NFL League Office. Davis gained valuable experience staffing events such as NBA games, NCAA post-season championships, NFL Combines, Pro Bowls, World Bowls and divisional championship games.

A native of Hot Springs, Arkansas, Davis spends a considerable amount of time volunteering for various church-related, charitable and educational causes.

MATT BASTA:

Basta joined the AAFL in January 2007 and has managed all revenue-generating functions of the AAFL, including corporate partnerships, ticket operations and sales, marketing, merchandising, advertising, branding and fan development.

Basta brings nearly 20 years of sports (UMBRO International and United Soccer Leagues), entertainment (popular music, symphony, opera) and technology (Microsoft) expertise in the corporate, agency and non-profit sectors. He is a veteran marketing and sales executive adept at increasing revenues, strengthening brands through comprehensive marketing strategies and maximizing market impact.

Basta proudly attended the University of Missouri’s School of Journalism. He actively volunteers in the community, preparing for his second running marathon, and is a Game Face Certified Sales Executive, having completed training with Game Face, Inc. of Portland, Oregon.

“I consistently receive emails from fans everyday hoping, wishing, yearning for the AAFL to kick-off. It is clear we have a product that fans demand. So, I am more determined than ever to bring the AAFL to life to serve our fans.”

TIM J. GOOD:

Good is the owner and president of several full-service marketing firms, including: Starboard Advertising Group, Starboard Automotive, e-Shift Media, and Ocean Media. Good’s companies offer a complete range of marketing services for clients seeking an agency that will manage all aspects of their business, including strategic planning and account service; creative concept and development; media planning and buying; Internet programming and interactive marketing; direct marketing; sponsorship sales and activation, publishing, and public relations. Offices are located on St. Simons Island, GA; Atlanta, GA; Boca Raton, FL and Philadelphia, PA.

Prior to opening Starboard Advertising Group, Good served as a Vice President at WestWayne, Inc., the largest independent advertising agency in the southeastern United States, where he most recently worked on the Southeast Toyota Distributors account. During his fifteen years in the industry, he has represented national and global brands including: AAFL Enterprises, Inc, Kevin Harvick, Inc, Bill Davis Racing, College Loan Corporation, ClearChannel, Toyota, Ford, R.J. Reynolds, Denny’s, Hilton Head Island, Stop Child Predators, Harrah’s and Tabacalera de Espana.

Good joined the AAFL in September of 2006. He is a graduate of the University of Georgia and a native of Atlanta.